One of the key aspects of this project and my involvement in it was that the lead artists would share the process of developing a piece of work with the other participating artists. Everyone has different approaches, strategies and skills for making a work of art. Understanding something of an artist’s tools can be an enriching and inspiring experience, whether they relate to the medium one works in or not.
Working ‘in residence’ in the library and having direct contact with participants was an obvious way to share experience and knowledge. Writing about the development process is accessible to those involved in the project but potentially might reach a much wider audience. The text that makes up this recent series of blogs is now transferred onto the physical page in a publication called Unknown Book, thus forming a tactile record of the project. The book is available to buy here. I have also taken the opportunity to share something of the process of putting together the publication itself.
Unknown Book is number six in an on-going series of self-published works, each one recording a specific project I have undertaken. These books are bought by people from all corners of the earth and many who haven’t seen the physical work but who are interested in knowing something of it. The books I publish are part exhibition catalogue but they also contain some sort of explanation about the processes involved in making the work. They are a means for me to share my work on a level that is beyond just presenting a ‘finished’ piece of work in a gallery.
Anyone can self-publish and that process has become very easy in recent years with various approaches, including on-demand printing. There are also different ways of promoting the self-publication and if it is something you might consider I would suggest giving that some serious thought: If you are going to spend money on producing a whole load of books you need to be confident that you can sell them. I didn’t set out to become a publisher, but after the first two books I realised it was something I wanted to continue doing and that it might become a significant part of any project I undertake. It also provides me with a ‘product’ that I can sell at a reasonable price and this takes some of the pressure off feeling that I have to make ‘sellable’ work. I bought some ISBN numbers and thus became a publisher – it sounds far grander than it actually is! You don’t have to have an ISBN number to publish but it does mean (in the UK) that the British Library and the Legal Deposit Libraries collect copies. There is a certain legitimacy associated with this, which isn’t necessary but it also means that you can claim a share of royalties via organisations such as the Design and Artists Copyright Society (if the publication includes your own images). So it costs you a bit but there are benefits.
Each time I have self-published a book I have learnt something new, which feeds into the next publication. These are some of the things I have learnt or found useful:
I have developed a relationship with a local printer who has an environmental policy I am happy with (this is something particularly important to me) and who I feel I can talk to without needing to know a huge amount about the publishing and printing industry – I can ask a stupid question and not feel stupid!
I now know the sort of paper finish I like but also what the implications of that are for my images and the environment.
I have a format that works for me and has been consistent through the different books.
I have picked up the basic skills I need to layout a book and get it how I want it to look. Keeping things simple and clear is a benefit.
I do my own photography for the books and I am always looking to learn ways to improve that.
I understand the timescale needed by the printers so I can build that into my work on a project. This means that if the book is associated with an exhibition I may need to have the publication ready to go to the printers before I have finished making the work.
I have a fairly loyal following via social media, through my blog and from exhibitions, which means that I am confident that over a period of time there will be enough demand for a new book to justify the outlay.
The experience I have gained through producing these self-published books is part of the reason I was invited to be a lead artist on this project. The different parts of my practice are all interlinked and one thing leads to another…